- Innovation
Snack'In For You®
Snack’In For You® is Sigma’s latest innovation in the world of nutritious snacks. After studying the habits, preferences, and motivations of consumers, Sigma developed a line of baked, protein-rich snacks with simple and recognizable ingredients.
Snack’In For You® is the new line of delicious and nutritious snacks that everyone was looking for.
“Through consumer research, we identified the perception that tasty products often lack nutritional value and vice versa; the healthier snacks are often unappetizing. Snack’In For You® satisfies both taste and nutrition, and has turned the world of snacks on its head.”
– Simón Fusté, Snacks Division Manager at Sigma in Europe.
- Simplicity and transparency, with a maximum of six ingredients, recognizable by consumers
- A delicious product that is baked, not fried
- High-value, protein-dense snacks with gluten-free, vegetarian, and vegan options
Simón Fusté has also explained that:
“[…] we want consumers to know what they are eating and what nutritional values it contributes, and therefore, we are committed to clean labeling, with clear and understandable information about the product.”
Snack’In For You® was created by Sigma’s Growth business unit, combining agility and flexibility. Development and launch were completed in record time, reducing time-to-market from 18 months to just five months.
The Snack’In For You® catalogue includes varieties of meat, dairy, vegetables, nuts, and fruit, and is marketed in Spain, France, Mexico, and the United States. Sigma is also working on launching Snack’In For You® in Germany and the United Kingdom, as well as other countries.
